Link the value of advice to the outcome that the client will experience rather than to the fee they pay today, because the value is in the end result not the initial planning."
Tony Vidler, Financial Advisor Coach
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Summary: In my experience most financial advisers are poor at valuing the advice they give. This is despite a number of excellent studies highlighting the difference an adviser can make to a consumers wellbeing and net worth, as well as the experience of the advisers themselves over the course of their careers. It is worth noting that I am not referring to being poor atexpressing the value – which we usually are – but we are poor at actuallyputting the proper value on the advice itself.
Link the value of advice to the outcome that the client will experience rather than to the fee they pay today, because the value is in the end result not the initial planning."
Tony Vidler, Financial Advisor Coach
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